Louis Vuitton unveils '25SS Men's Capsule Collection 'Fall' with Song Joong-ki

- Louis Vuitton 2025 S/S menswear capsule collection 'Fall' launched in collaboration with the Park Seo-bo Foundation

- Louis Vuitton Maison Seoul's men's floor gets a makeover in collaboration with the Park Seo-bo Foundation 

Photo courtesy of Louis Vuitton / Louis Vuitton Ambassador Song Joong-ki unveils the Fall 25 SS Men's Capsule Collection

Louis Vuitton unveiled its 2025 Spring-Summer menswear capsule collection 'Fall', featuring brand ambassador Song Joong-ki wearing a Park Seo-bo collection look. 

The 2025 Spring/Summer menswear capsule collection 'Fall' is based on the Maison's craftsmanship and dandy elegance, the design aesthetic core of Louis Vuitton's Men's Creative Director Pharrell Williams, and presents products that can be worn in various ways from busy city life to weekend vacation. 

In particular, the collaboration with the late Korean artist Park Seo-bo Foundation includes a reinterpretation of his major works, including minimal yet strong strokes on ready-to-wear, leather products, and shoes. 

In the released photos, Song Joong-ki perfectly digested the 2025 Spring/Summer menswear capsule collection 'Fall', showing off a dandy yet sophisticated look. The collection look, inspired by the works of artist Park Seo-bo, blended with Song Joong-ki's natural charisma to fully display timeless elegance. 

Among the key items in the collection, the maple-colored tailored coat is a reinterpretation of artist Park Seo-bo's Écriture no. 171230, and is made of wool jacquard for a minimal yet powerful impression. 

The coat features a smart label that embodies the unique sensibility of artist Park Seo-bo, adding a special touch. In addition, the Epi leather city bag, which was inspired by artist Park Seo-bo’s Ecriture (Ecriture no. 221226) work and was the first to implement vertical lines, reproduces the tactile texture of the Ecriture series through a double-tone finish. 

The metallic pieces express a strong monochrome aesthetic, further emphasizing the connection between the collaboration and the works of artist Park Seo-bo. In addition, the sneakers, which add Park Seo-bo’s intense color story to the Louis Vuitton sneaker world, express the texture of Ecriture (Ecriture no. 041024) through the Epi calf leather details.

Lastly, the silk square that harmoniously embodies artist Park Seo-bo's 'Myobeop' with Epi leather can be framed and kept as a work of art, making it even more meaningful, and the leather products in air blue, neon green, and maple red allow this collaborative collection to be kept in various forms. 

In addition, products that can only be found at Louis Vuitton Maison Seoul will be released. In addition, Louis Vuitton Maison Seoul will collaborate with the Park Seo-Bo Foundation from September 3 to September 22 to exhibit the works of artist Park Seo-Bo on the men’s floor of Maison Seoul’s basement level, and customers who purchase the collection will be given a collaboration package with the Park Seo-Bo Foundation.

 Photos provided Louis Vuitton

■ Louis Vuitton 

Since 1854, Louis Vuitton has always aimed for the highest quality and introduced unique designs combining innovation and style to the world. Today, the Maison Louis Vuitton faithfully carries on the spirit of its founder, who embodied the true “Art of Travel” through elegant, practical, yet creative travel bags, handbags and accessories. 

Louis Vuitton’s history is one of audacity. It has pioneered collaborations with architects, artists and designers, and has expanded its expertise to include clothing, shoes, accessories, watches, jewelry, fragrances, books and lifestyle products. 

All of the products created in this way reflect Louis Vuitton’s high level of craftsmanship. For more information, visit www.louisvuitton.com. 

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